Newport Beach, Calif. (March 27, 2017) – GOLD PR, a top Southern California public relations agency specializing in consumer and women’s health, beauty, lifestyle and medical technology, was honored with a 2017 Bulldog Media Relations Award for its successful PR campaign in the Best Use of a Personality/Celebrity category. The Fear No Mirror: Coolsculpting and Molly Sims campaign included strategies for consumer awareness, education and driving trial through traditional publicity and social media engagement.
“We are honored to receive this prestigious industry award for excellence, creativity and achievement in media relations. This award is a testament to the creative and passionate team of professionals at GOLD who work tirelessly to combine innovative communications strategies with flawless execution to drive measurable results for our clients,” said agency founder, Shari Gold. “GOLD is a PR firm that understands women — how they come to trust brands and what influences their purchase behavior. This knowledge was applied to all the work our team delivered for CoolSculpting including this memorable campaign with Molly Sims,” she continued.
The Bulldog Media Relations Awards attract some of the best work from hundreds of top PR firms. They are judged by award-winning journalists including a Pulitzer Prize winner. This year’s judges come from several different media outlets including The Washington Post, USA Today, Forbes and The Oregonian.
In addition to the Bulldog Media Relations Award, GOLD PR has been recognized for its outstanding work in public relations, communications, social and influencer marketing through accolades that include: PR News’ Digital PR Award, PR News’ Agency Elite and Platinum PR Awards.
About Bulldog Reporter
Bulldog Reporter provides news and insights to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior performance. Bulldog Reporter publishes a daily newsletter, with a summary of relevant news called the Daily ’Dog and runs an industry awards program —the Bulldog Awards—to recognize excellence in public relations and communications.
About GOLD PR
GOLD PR (GOLD), established in 2001, has been an independent and highly influential PR and social communications agency representing brands that focus on understanding, reaching and motivating consumer purchase behavior with specific expertise in engaging women. GOLD specializes in integrating brand communications programs across traditional, social and digital media for some of the world’s most significant and successful brands in consumer health, beauty, medical technology, pharma, automotive, lifestyle and food and beverage sectors.