visionaries. strategists. specialists. storytellers.

who we are

GOLD PR is a data-driven public relations, social and digital media marketing agency that delivers unrivaled results for today’s emerging and market-leading consumer brands with a focus on lifestyle, health & wellness, beauty, medical technology, automotive, retail and food & beverage industries.

We are an independently-owned firm with boutique quality service and global agency results and resources. We were founded on the belief that size does matter. We deliver extraordinary results for our clients without the layers and subsequent costs of big agencies. Our thinking is different and unencumbered by traditional agency boundaries. We are relentless about results and uncompromising with our standards. This translates into growth for your business.

standout
noun stand out \’stand-at\
: one that is prominent or conspicous
especially because of excellence

we are a standout agency partner

We have experience working with both consumer brands and business to business and do both very well. Everything we do is grounded in audience insight, designed to help your brand stand out in a world overwhelmed with conflicting messages and multiplying media platforms.

We have experience working with both consumer brands and business to business and do both very well. Everything we do is grounded in audience insight, designed to help your brand stand out in a world overwhelmed with conflicting messages and multiplying media platforms.

We have experience working with both consumer brands and business to business and do both very well. Everything we do is grounded in audience insight, designed to help your brand stand out in a world overwhelmed with conflicting messages and multiplying media platforms.

We have experience working with both consumer brands and business to business and do both very well. Everything we do is grounded in audience insight, designed to help your brand stand out in a world overwhelmed with conflicting messages and multiplying media platforms.

We have experience working with both consumer brands and business to business and do both very well. Everything we do is grounded in audience insight, designed to help your brand stand out in a world overwhelmed with conflicting messages and multiplying media platforms.

We have experience working with both consumer brands and business to business and do both very well. Everything we do is grounded in audience insight, designed to help your brand stand out in a world overwhelmed with conflicting messages and multiplying media platforms.

our approach

Everything we do is rooted in data + insights + innovative content + measurement
GOLD PR looks at the entire marketing mix holistically to create the foundation of each client strategy. We’ve always practiced integrated marketing. It’s more than a buzz word to us. The caliber of our team and rigorous content development process brings our clients’ stories to market in the most impactful way. Our planning, execution and measurement methodology uses channels of paid, earned, shared and owned media to help our clients reach their customers where they are consuming information in a meaningful, compelling and targeted way.
1
research
Our data and insight-driven approach to PR and social media accurately guides our strategy. It ensures that every message we create is delivered to the right people in the right place at the right time. We dive deep to get to the root of your business challenge, investigate the competitive landscape and analyze audience behaviors to determine the most progressive strategies.
2
ideate
All successful programs begin with an idea. An idea can move and inspire customer influencers to engage and embrace your brand. We stand for original ideas that rock the boat. Ideas that surprise, amaze and delight. Taking a strong creative approach, we communicate these ideas through compelling and shareable stories built around the equity of your brand with your target audience at the core.
3
strategize
We believe that the most successful brands are useful, likeable and fascinating. We want to help our clients champion a purpose their audience cares about. We work to build brand relevance that challenges existing thinking and influences audiences to make the brand a productive part of their lives. We use a powerful blend of traditional public relations, social and digital media outreach, strategic partnerships and influencer seeding to reach the hearts and minds of target audiences.
4
differentiate
The most powerful differentiator of a brand is its story. Compelling business and brand storytelling drives impactful outcomes. In this “me-too” world, we help our clients stand out. We build campaigns that people remember, talk about, share with their friends and embrace.
5
prove
We believe results go beyond the ink, the airtime and number of impressions. We prove return through measured results. We provide comprehensive reporting across all of our programs, both off-and online. It is from this knowledge that we determine efficacy, key learnings and best practices.
6
grow
To grow our clients’ business, the flow between data intelligence, strategic input and creative solutions must be seamless. We ensure a full spectrum of research and analytics, strategy and creative leaders are all part of every account team. When all is done, our charge is to deliver results that positively impact our clients’ KPIs by moving people and ideas to action.

core values

our core values

RESPECT

We believe collaboration and listening is key to any successful partnership – with each other, with clients and client partner agencies. Respect builds trust and trust leads to a culture of open-minded acceptance, honesty and respect 100% of the time.

EXCEED

We believe in real insights, analytics and most importantly, return on investment. We are relentlessly in pursuit of organizational results that impact our clients’ bottom line. We love to see our work disrupt thinking, perception and markets. We strive to exceed expectations.

COMMITMENT

We believe in going the extra mile because it’s not crowded there. We think that bringing ideas, solutions and support before a client asks is essential. We treat our clients’ reputation, projects and budget as if they were our own. We work tirelessly to protect every brand’s marketing investment and ensure winning outcomes.

COLLABORATION

We enjoy collaborative partnerships with our clients and their other partners – founded on the belief that to be successful – we need to work together to find innovative approaches to everyday communication needs. The best collaborations create something bigger than the sum of what we could create on our own and always results in more successful outcomes.love to see our work disrupt thinking, perception and markets. We strive to exceed expectations.

INNOVATION

We treat every new challenge as an opportunity to break through the traditional mold with creative thinking. We help brands craft their innovation into stories that build a solid foundation for market leadership and growth.

TALENT

We hire it. Retain it. Reward it. Cultivate it. Over 50 percent of our team has been with us for half a decade or more. And they bring their friends.

EVOLVE

Change is constant. We embrace it. And we adapt. Our entrepreneurial approach and agility allows us to shift gears and instantly evolve with changes in client organizations, market conditions, media landscape, technology and trends.

FUN

We believe that happier people do better work and that you should love what you do and who you do it with. We do. Under the “Fun” section. Please add: “We have so much fun, that we have retained 85% of our team for the last 7 years. People don’t leave. Our clients stay a long time too.

work

We help companies establish new categories, lead conversations and become market leaders
GOLD PR’s charge is to deliver results for our clients by moving people and ideas to action. We measure these results in the form of stronger brands, increased sales, favorable issue outcomes and enhanced reputations. Our job is to help shape agendas, shift opinions and mobilize market forces to help our clients realize their goals.

services

our services

We are a full-service team of storytellers, media specialists, relationship builders, award-winning writers, event planners, digital and social media strategists, web designers, community managers, bloggers and analytics specialists. Together, we seamlessly integrate earned, paid, shared and owned media channels to surround your brand’s target audience, online and off.

We help our clients navigate a complex marketing and communications landscape. We create compelling strategic narratives, develop attention-grabbing content, and amplify through PR, social, and digital channels ~ all while measuring effectiveness with market-leading analytics.

public relations
CONSUMER & B2B
Consumer & trade media relations, Product & brand launches Events & experiential marketing, blogger & influencer campaigns, Youth marketing, Marketing to women, Influencer & ambassador programs
CORPORATE COMMUNICATIONS

Executive & internal communications, Cause marketing & CSR, Issues management/Crisis communications, Community relations, Advocacy relations, Media training

Communications training
Marketing to millenials, Marketing to 50+, Healthcare provider marketing, Engaging gen Z, Content brand integrations
social media
STRATEGY
Social & digital brand strategy, Event social media strategy
CONTENT & STORYTELLING
Custom in-house content creation & production, Editorial calendar development & management
WORD OF MOUTH
Influencer & ambassador programs
EDUCATION
Company & customer social media training, Social media webinars for sales teams, Social media toolkits, Social media policy development/management
ANALYTICS
Competitive insights & benchmarking, Social listening/monthly metrics reporting, Regulatory monitoring/reporting
SOCIAL PERFORMANCE MARKETING
Social In-Stream lead generations, Enterprise social media, Social media ad strategy & optimization
digital
DIGITAL STRATEGY
Digital content & marketing strategy, Brand planning, Digital messaging framework, Creative concepts, Campaign planning & development, Lead generation program architecture, SEO
CREATIVE PRODUCTION

Marketing collateral, Data visualizations & infographics, Video production custom photography, Illustration & animation, Digital advertising assets, Copywriting, Newsletter/email CRM content creation, Blog content, Web development, CRM & database implementations

MEDIA
Campaign management & optimization, Social advertising: planning, buying, optimizations, Paid Search, Social lead generation programs: Lead magnet, Landing page development, Omni-channel conversion strategies, Email marketing/CRM/lead nurturing programs

team

our team

We are a diverse, high energy team of award-winning, senior marketing, communications and social and digital media professionals that are passionate about delivering results for our clients.

We are corporate communications refugees and former large agency executives. We come from varied backgrounds and have chosen to work in an entrepreneurial environment committed to highly personalized client engagement.

clients

clients

A few clients from our past + present

An agency is the sum total of its people and their collective experience. Our team has served a wide range of clients over the years, both here at GOLD PR and in previous roles.

contact

JOIN OUR TEAM

We are always on the lookout for Public Relations and Social Media superstars who have experience, are strategic thinkers and possess the drive and determination to win. If you’re interested in joining the dynamic GOLD PR team, please email your resume to [email protected]

Blog