Freezing Fat Away: Introduction of CoolSculpting by Zeltiq

Situation
Zeltiq retained GOLD PR as its agency of record to support the company's U.S. and Canadian launch of its revolutionary new non-invasive procedure for fat reduction called CoolSculpting. There are several players in the non-invasive aesthetic market all of whom offer similar solutions, but none that are FDA-cleared for this method of fat reduction and have the data/clinical results to prove it. This makes for a competitive segment and creates a lot of confusion for consumers.

Approach
GOLD PR's approach for the launch of CoolSculpting includes a comprehensive and fully integrated social media program along with traditional media tactics and consumer lifestyle events. The combination of these tactics will provide a great platform for helping generate awareness for CoolSculpting as well as educating consumers on the difference between this first and only procedure and others on the market so they can make informed decisions.

Results
Directly following Zeltiq's FDA clearance for CoolSculpting in the U.S., GOLD PR secured news coverage on Good Morning America, The Today Show, The Early Show, The Doctors, The Dr. Oz Show and feature placement in the Wall Street Journal, USA Today, Time Magazine, U.S. News & World Report and in numerous other media outlets across the country.