GOLD PUBLIC RELATIONS
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Marc Allison Jeans

Situation
GOLD PR was recently selected by Marc Allison Jeans to support the launch of its new premium denim line into a crowded marketplace already dominated by many established and well-loved denim brands.

Approach
GOLD PR kicked off a targeted lifestyle and social media campaign which includes sampling strategies, gifting suites and celebrity product placements. GOLD PR also supported Marc Allison by helping the company establish an online presence with growing audience across numerous social media platforms.

Results
GOLD PR already secured positive reviews across many denim/fashion blogs and has begun establishing a loyal celebrity following for Marc Allison Jeans – within 60 days.

Check back soon for more updates.

Not only did we garner media coverage in such outlets as: CNN, CBS Early Show, Wall Street Journal, USA Today, New York Times, Forbes, Business Week and numerous other local, and national TV and radio stations, but GOLD PR helped make the market for this new feature a reality.
– Francis Memole, former Senior Vice President and General Manager at Iteris