Social/Digital Media

GOLD PR works with clients to understand their business goals and build digital programs designed to influence awareness and preference for products and brands. Today's consumer receives and seeks information from multiple sources, and increasingly, it's online through niche and new media sources rather than mass media outlets.

We understand the digital mindset, the accelerating growth of social media and how to effectively launch and integrate client initiatives so that they resonate with target audiences. The social Web is transforming industries and many companies are just now beginning to understand the importance of building relationships with customers through relevant communities and transparent communications. Our digital team strives to stay ahead of the social evolution to ensure success for our clients as people move with the curve and share their attention across a spectrum of personally valued networks, channels and devices.

Social media involves a lot more than just driving conversations on leading social networks and engagement platforms such as: Facebook, Twitter, YouTube, MySpace, Flickr. We also develop targeted blogger relations campaigns; offer strategic insights into corporate/product blog creation and topic suggestions; write guidance and comment moderation and handle digital/social media monitoring.

Our award-winning interactive services team designs and develops social media newsrooms, corporate blogs, widgets and customer communities. And we help companies create authentic and provocative digital content like video, audio, presentations and Flash demos.