Consumers have more choices than ever before when it comes to choosing the products that fit their daily lifestyles. They want authentic relationships with brands, products and services. GOLD PR helps fuel demand in the consumer marketplace by building brand interactions that facilitate dialogue and discovery. We understand the challenge of gaining and sustaining consumer interest in a market that is flooded by product variation, misinformation and changes in the way people receive news. Whether viral or traditional, we create consumer promotions and publicity campaigns that cut through this clutter by effectively educating and demonstrating the benefits of our clients’ products to help drive purchase intent.
Our consumer products group works with companies in food and beverage, consumer electronics/technology, fashion and beauty, medical device/aesthetics and consumer service industries. Our experience includes work for companies ranging from Microsoft to Invisalign, Mazda to Princess Cruises, Sega to Red Bull.
With increased spending power and the ability to influence their parents’ purchase decisions on everything from the brand of cereal they eat to the cell phone service they use, today’s youth is huge – both in sheer numbers and buying power – if you miss the boat or alienate them entirely, you’ll have a hard time winning them back.
This generation is wrapped in a cocoon of technology and they really haven’t known life without it. They are very savvy and will close out a brand’s ability to reach them if the approach isn’t creative and personal. GOLD PR understands the youth market and the importance of engaging with them in an authentic way.
We understand that they have high expectations – they don’t know form without function – they expect both. Whether creating a Teen Advisory Board or a cool activation at a youth lifestyle event, GOLD PR has extensive experience in marketing to today’s youth and helping connect brands with this audience. Our team members have helped such companies as: Invisalign Teen, Scion, Nike, T-Mobile, Nestle, Mattel, Kid Fuel and Red Bull.