Whole Foods Market® Selects Gold PR for Regional Programs

CORONA, Calif. (March 26, 2012) – GOLD PR, an independent boutique PR firm, today announced it has been selected by Whole Foods Market®, the world’s leading natural and organic foods supermarket, to support the openings of its key Orange County store locations.

Beginning with the launch of the Laguna Niguel store in May 2012, GOLD PR will be handling public relations and social media programs designed to promote the opening within the surrounding Orange County communities.

Through a combination of traditional media relations, informative community events and a series of innovative social media campaigns, GOLD PR’s efforts will help educate the Orange County communities about Whole Foods Market’s unique shopping experience, highlighting such important topics as seasonal products, special food items and the value proposition offered in the store through various programs.

“Our agency is passionate about Whole Foods Market and the company’s philosophy of promoting healthy lifestyles, preserving the environment and supporting the communities it serves,” said Shari Gold, principal of GOLD PR. “We are thrilled to be part of the Whole Foods team and look forward to bringing their unique shopping experience to broader groups throughout Orange County.”

About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store™” by Health magazine I think this term has a tm symbol on it now. The company's motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 64,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 315 stores in the United States, Canada and the United Kingdom.