November 23, 2008
GOLD PR Expands Consumer Products and Youth Marketing Practice with the Addition of Align Technology to its Client Roster
Los Angeles, Calif. – Nov. 23, 2008 - GOLD PR, an independent boutique PR firm, today announced the addition of Align Technology, makers of Invisalign, to its growing consumer products group. GOLD PR was selected to represent Align Technology as the company readies to launch its new Invisalign Teen product. GOLD PR will be providing full-service public relations and branding support, including social/digital media strategies, consumer lifestyle events and media relations.
"Align Technology revolutionized the way people straighten their teeth over 15 years ago and we are delighted to be part of another trailblazing effort with the launch of the company’s new teen product,” said Shari Gold, principal of GOLD PR. “We are looking forward to helping educate parents and generate market awareness with teens for this new 21st century innovation in orthodontics. Given our extensive work creating successful public relations campaigns for consumer companies we believe Invisalign Teen will prove to be a perfect fit within our growing consumer products practice.”
About Align Technology, Inc.
Founded in 1997, Align Technology, Inc. is the leader in clear-aligner therapy. With the introduction of the FDA-cleared Invisalign® system in 1999, Align pioneered the invisible-orthodontics market. Headquartered in Santa Clara, California, Align serves doctors around the world by helping them give their patients beautiful smiles. Since its inception, Align has trained more that 53,000 doctors around the world, treated nearly one million patients, and manufactured more than 39 million unique Invisalign Aligners.