Fashion & Lifestyle

From sheepskin boots to designer denim, GOLD PR turns labels into “must have” brands. Fashion and lifestyle communications is about selling innovation and inspiration. New AND established brands need to break through the clutter and become part of the consumer conversation. Gone are the days where “making it” depended on whether one or two powerful editors deemed your product hot or not. The shifting media landscape has brought with it hundreds of powerful influencers that are alive and well on the web in the form of bloggers that cover everything from fashion and denim to cooking and discount travel.

GOLD PR’s lifestyle experts create fun and innovative campaigns that make your brand the one everyone is buzzing about. Our relationships with the established editors as well as these “new” influencers help build awareness that reaches not only the target customer but also buyers, fashion coordinators, visual merchandisers and managers of retail store.